Thursday, January 29, 2009

"...and the Gear Maker of the Year is…

Congratulations to Patagonia! They get a free ad on Outdoorzy for 1 month, not to mention bragging rights."

Thanks to all who voted. Those of us who live in, play in and work with Patagonia products are very proud of this award. The designers and product developers continue to push the limits of function, performance and "the cleanest line:" a design ethic and guiding principle to create the most streamlined, efficient and comfortable fishing gear available. While others have been caught up in a frenzy of more zippers, pockets and doo-dads, we strive for less. Less weight. Less hassle. Less line-snagging add-ons. With everything we make, our goal is to carve away the unnecessary and sharpen the utility of what’s needed. It’s another way of saying what we’ve believed all along – great gear disappears. I hope you get to enjoy some soon following on your favorite water...

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