Patagonia may not have invented recyclable fishing gear (hard to compete with the indigenous Aleuts' seal-gut parkas), but it's been a part of their product-design mantra since long before "green" became synonymous with lower carbon emissions and oil consumption. And they are still among the first to put their foot into the water when a new recycling or low-energy-use concept presents itself. The venerable SST Jacket -- a product in which Yvon Chouinard has always taken a personal interest -- will have yet further improvements along the lines of eco-friendliness and utility in 2009.
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