What can I say? This is an exceptional award that we are very proud of. I could go on and on, but the folks from Gray's Journal certainly say it the best. This is the letter to Bill Klyn, our hardworking Fish Team media man on the street:"Bill,
It is with great pleasure that I write to announce that Patagonia has won a Gray’s Best Award for its Guidewater Jacket. Congratulations!
There are few designations in the hunting and fishing business more coveted than a Gray’s Best Award. As you know, we only give out a few each year and each is decided solely by the editor responsible for a particular area of expertise.
I would just add the line about the criteria for the award. "What does BEST really mean? Our editors think it's a product that tries a little harder, does something a little better, is a little more elegant - is somehow more satisfying than similar products."
See the complete story on Gray’s Best for 2009 starting on Page 60 in our Expeditions and Guides Book 2009, on sale late in December. A preview is attached here. I look forward to congratulating you in person soon.
Happy Thanksgiving,
Please click on the image to read the review.
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